Why don't you just tell kids there's no Easter Bunny and stop all efforts towards world peace while you're at it Cadbury! 

 

If there's one thing you don't cheapen out on, that's chocolate. Especially when you're known for making good stuff. Have pride in your work and your product. A weaker product reflects on you and you alone. Don't make a cheaper version to be able to drop the price to sell more - drop the price and sell more. They've always been way too pricey anyways.

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