It's like the new Ice Bucket Challenge except there's no ice, no money going to a good cause, no..... ok, so it's not anything at all like that. It is certainly turning out to be a thing though. My question is are the muscles and technique involved in this? Does the coke just rest comfortably between the two boobs? Either way, the video is quite fascinating. Any ladies (or guys we suppose) that want to give it a shot, we encourage you to do so. Post the video or pic to our Facebook page!