Inside Blueberry Vintage Co., Winthrop's Beloved Thrift Destination

There are thrift stores… and then there are places that make you want to redecorate your entire house. Blueberry Vintage Co. in Winthrop is one of those places.

If you’ve spent any time on Instagram lately, you’ve probably come across owner Sam Holley.

Sam's videos have racked up hundreds of thousands of followers, and it’s easy to see why.

Whether she’s unpacking a vintage haul, styling a cozy part of the shop, or showing what a day in the life of a small business owner looks like, every single video somehow makes you want to go thrift shopping just to meet Sam!

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The shop itself feels like something straight out of a Hallmark movie. Every shelf is thoughtfully styled with vintage home décor, charming antiques, quirky finds, and one-of-a-kind pieces that you definitely won’t find at a big-box store.

It’s the kind of place where you walk in saying, “I’m just looking,” and somehow leave with a beautiful ceramic bowl, an antique picture frame, and a story about where you found them.

What also makes Blueberry Vintage Co. stand out is the person behind it.

Sam, a queer mom and entrepreneur, has built more than a successful small business, she’s created a warm, welcoming space that people genuinely love visiting, both online and in person.

Whether you’re a serious thrifter, a vintage lover, or just looking for a fun Maine day trip, this little shop at 127 Main Street in Winthrop deserves a spot on your list.

Fair warning: after watching just one of Sam’s videos, you’ll probably be planning a visit.