Fireball is Challenging Allen’s Coffee Brandy for Dominance in Maine
Maine is usually a state that breaks the mold - we aren't defined by our stereotypes, and have a great mix of New England traditionalism and independence to set us apart from the rest of the 50 states. However, there are a few perceived staples of Maine that are true - the prevalence of our fishing industry, cold winters... and of course, Allen's Coffee Brandy.
The coffee-flavored liqueur has been top dog in Maine for a long time, but according to the Portland Press Herald, that lead is being threatened. By whom, you may ask? Surprisingly, national brands, being sold as nips. Fireball Cinnamon Whisky and Tito's Handmade Vodka, to be exact. For exact statistics, check out the PPH's article here.
Despite the tough competition, we're still pulling for Allen's. It's quintessentially Maine, and even though it's not made here, people are still finding it in the weirdest places, including the bottom of lakes. Plus, it's an excuse to get a buzz on in the AM.