There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
Despite receiving overwhelmingly negative reviews, Suicide Squad opened with record-smashing numbers, obliterating the record set by Guardians of the Galaxy back in 2014. And yet, the box office of summer 2016 has taught us one thing: anything can happen after that opening weekend and it probably will. This certainly looks like a huge victory for Warner Bros. and their DC Extended Universe right now, but who knows what next week will bring?
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
Someone had to dethrone Captain America: Civil War from its spot at the top of the box office top 10, so why not The Angry Birds Movie? The animated adaptation of the popular mobile game glided into first place with a fairly strong opening weekend, relegating Marvel’s latest adventure to second place.
A little movie called Captain America: Civl War came out this weekend and made the exact kind of money you’d expect it to make. The thirteenth film in the Marvel Cinematic Universe didn’t have the biggest opening in the series’ history, but it was close enough. It’s easily the biggest opening for a Captain America solo movie (albeit ballooned by a co-starring role for Iron Man) and it managed to open bigger than its chief rival this year, Batman v Superman: Dawn of Justice. That’s certainly a win.
After last week’s stellar opening, it was clear that The Jungle Book was going to hold on to the number one spot at the box office this weekend. However, it wasn’t clear that it would spell complete and total doom for the weekend’s other new release, The Huntsman: Winter’s War, which debuted with very disappointing numbers in second place.
The Jungle Book was destined to take the number one spot at the box office this weekend. However, the early estimates were off by, oh, $20 million or so. Jon Favreau’s reimagining of this beloved story exceeded all financial expectations. Buoyed by strong reviews and positive word of mouth, the film had the second biggest April opening of all time, topped only by last year’s Furious 7.
Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
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