Various brands will see a price decrease while other favorites will see their prices stay the same starting February 1st. 


According to the Portland Press Herald, purveyors of hard liquor in Maine are set to get some very good news on February 1st; lower prices. A decision by the state Bureau of Alcoholic Beverages and Lottery Operations will revamp the pricing strategy for several of the most popular brands on the market. The idea behind the change is to simplify pricing based on brand and sizing, similar to practices other states have been using for years.

So what will this affect? Popular brands like Captain Morgan's Spiced Rum, Tanqueray, and Bailey's Irish Cream will all see price decreases between $1-3 dollars, while some of Maine's other favorites will either stay the same or see a marginal price increase. The state's best-selling alcohol for years, Allen's Coffee Brandy, won't see a price change. However, the state's second favorite, Orloff Vodka, will see a price increase of 50 cents.

Overall, the pricing change is expected to initially benefit the consumers while the state takes a bit of a loss. Ultimately, the state is attempting to increasing its volume of overall sales and decrease the number of patrons crossing state lines into New Hampshire to buy their spirits.

Check out additional details as well as some of the specific brands that will be affected in this article courtesy of the Portland Press Herald.