Where to Go for the Best Black Friday Deals!

To help Black Friday shoppers maximize their savings this year, WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Here are the results:

Best Retailers for Black Friday

1.  JC Penney 65%

2.  Macy's 54%

3.  Rite Aid 33%

4.  Meiger 51%

5.  Sears 50%

6.  Walgreen's 47%

7.  Office Depot/Office Max 44%

8.  Ace Hardware 41%

9.  Kohl's 40%

10. Staples 39%

JCPenney has the highest overall discount rate at 65%.

Jewelry is the most discounted category at 58%. “Electronics & Computers” are the least discounted at 30%.

The overall average discount for Black Friday is 39%. Consumers should aim for this or a greater discount in order to avoid Black Friday traps.

The “Toys” category has the biggest number of discounted items, representing 26% of all offers. The “Consumer Packaged Goods” category has the smallest, with only 1.3% of all offers.