![Coca-Cola Officially Acquires The Moxie Brand](http://townsquare.media/site/698/files/2014/07/post_moxie_1.jpg?w=980&q=75)
Coca-Cola Officially Acquires The Moxie Brand
The official state beverage of Maine is under new management and that management is soft-drink cornerstone Coca-Cola. According to the Portland Press Herald, Coca-Cola will close on a deal to fully acquire the rights to the iconic beverage by the end of 2018.
Photo by Andy Capwell
In a statement, Coca-Cola maintains that not much would change. The formula, which can be a bit of an acquired taste, will remain the same. The bottling plant in New Hampshire will remain operational and about the only thing that will change is that Moxie will potentially go from being a regional drink to a nationwide offering from Coke.
The acquisition is also unlikely to affect the annual Moxie-Fest held in Lisbon every year.
More From 94.3 WCYY
![Take a Chilly Yet Refreshing Dip in This Secret Emerald Pool in New Hampshire](http://townsquare.media/site/701/files/2022/06/attachment-Untitled-design-2022-06-19T191421.977.jpg?w=980&q=75)
![Ghostly New Hampshire: Explore the Most Haunted Places in the Granite State](http://townsquare.media/site/701/files/2023/07/attachment-no-12.jpg?w=980&q=75)
![WCYY is Returning to Day One to Celebrate Its 29th Birthday](http://townsquare.media/site/698/files/2022/07/attachment-WCYY-Studio-2.jpg?w=980&q=75)
![The Dunkin’ Location in the Scarborough, Maine, Walmart is Never Going to Reopen](http://townsquare.media/site/698/files/2024/07/attachment-Walmart-Scarborough.jpg?w=980&q=75)
![Jet Blue Announces Year-Round Direct Flights to Florida out of Portland, Maine](http://townsquare.media/site/698/files/2024/07/attachment-Untitled-design-53.jpg?w=980&q=75)
![10 Things I’ve Learned You Should Never Say to Mainers](http://townsquare.media/site/490/files/2022/10/attachment-MOXIE-1_11zon.jpeg?w=980&q=75)
![Maine’s Most Popular Soda is an Extreme Disappointment](http://townsquare.media/site/698/files/2024/01/attachment-Untitled-design-2024-01-22T081624.865.jpg?w=980&q=75)
![New Hampshire’s Major Connection to a Legendary TV Series Finale](http://townsquare.media/site/699/files/2023/06/attachment-IMG_3787.jpg?w=980&q=75)
![Have You Tried This Maine Cocktail? ‘The Burnt Trailer’](http://townsquare.media/site/494/files/2023/06/attachment-Untitled-design-2023-06-07T141232.005.jpg?w=980&q=75)