If you haven't noticed yet, it's happening. Christmas Tree Shops are getting a new name and once you enter, you'll feel like you're in a Home Goods.
Let's be honest though, they'll always be The Christmas Tree Shops to New Englanders, at least for the next few years. This is especially true if you've been around for any length of time over the last 50 years when they first emerged on Cape Cod selling Christmas trees, then slowly adding other seasonal items.
There's 15 locations in Massachusetts, to no one's surprise, a few in New Hampshire, Maine, Rhode Island, Connecticut, and one in Vermont according to their website.
What you may not know is that there are Christmas Tree Shops in various eastern and midwestern states from Florida to Wisconsin to Texas, and so to no one's surprise, the name of the store is confusing. So, let the name change begin.
This beloved Massachusetts specialty retailer is overhauling the brand as well as re-merchandising now that it's no longer a part of the Bed Bath & Beyond parent company, according to Forbes. This means that they're slowly revamping each and every one.
The new company, called Handil out of Sudbury, Massachusetts, is taking their 80 Christmas Tree Shops and rebranding them as "CTS." It will still say Christmas Tree Shops underneath the huge CTS you'll see on the storefronts, so I love that. And the website is still the full name as well. But with the expansion of 15 more in other parts of the country in 2023, according to Forbes, a name change is necessary.
It's not a surprise that the store name is confusing to non-New Englanders or those that spent any amount of time vacationing here, so I understand why it's happening.
Thank goodness it will still be a combination of discounted items and mainstream home furnishings, but you will definitely notice a larger variety of items. I have a feeling the charm we love from so many of them will be missing, however, here's to hoping that they leave the older ones in New England alone, at least the names on the front of the stores.
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